Digital Marketing

3 Email Marketing Design Tips To Improve Your Open Rates

maio 24, 2022
3 Email Marketing Design Tips To Improve Your Open Rates<

To improve your e-mail marketing open rates, all marketers must remember of some steps in the process to make the reader really engaged. You have a little bit of space on the screen with som words and you have to conquest yor client interest in that little space of text and time. Follow this three important steps and increase your open rates!

The subject is your priority

All marketers must remember the rule number one of marketing: The headline is everything! You need to attract your client in just one sentence. So for the e-mail marketing it’s the same! The subject of the e-mail is the most important thing that you need to spend more time thinking about. You always have to think about how to bring your reader curiosity, or to trigger some emotions that they just can’t leave your e-mail aside.

Application preview pane

Many email marketers frequently fail to realize that their subscriber’s email application preview pane is the first opportunity their content has to attract the attention they require. After the subject, you have extra lines to attrac them even more. Unfortunately those that don’t allow for a snapshot preview in their content design fall victim to lower than expected open rates as their subscribers are less likely to open the message in full.

As a tip take a blank sheet of paper and then reveal the top third of your next message and then the left third. Does what you see in both instances seem interesting enough to entice your subscribers to click on?

Second, by allowing for the thinnest of newsletter mastheads, you should cram into these viewable snippets as much content as you can. Plus, if this content tells your subscriber exactly what your message contains, then the chances of them opening it increase even further.

Avoid many images

Images are really good to increase the reader attention, but if there are too many of them, there is a chance of the images get more attention than is needed and also, most e-mails systems have anti-spam score that are resistant to many images. Try to put one or two images max in one e-mail to make your message be delivered confortably.

And finally the smart newsletter designers use images sparingly in this top part. Even better, they build their masthead using not images, but HTML text and colour to effectively get across their message. As a consumer, I’m far more tempted to break my train of thought and dig down deeper into that juicy piece of content I can see.

Thus, by treating the preview pane of your newsletter as a quick-peek mini-summary for your subscribers, you are on the right track to grab a new client!

It’s simple really–the quicker your readers are intrigued by the very first lines of your email, the more they will read them.

Why email marketing is important?

Your e-mail account is one thing that didn’t died like most technologies. Why? because is all the history of messaging between your interests today and in the past, the primary item that any software wants you to provide and is a tool that everybody uses daily like a cellphone.

Anyone have their e-mail account to check for all online purchases, send files and messages that they want to keep. So, email marketing is a guaranteed way to reach any customer and keep messaging them over time.

Which tools are the best to reach your customers?



Getresponse is primary used for e-mail marketing but the tool let you also create a free landing page for your campaign. In this landing page you can list multiple products with multiple referral links and even create an e-mail strategy for all you new leads.


Aweber is another e-mail marketing tool that allows you to create multiple landing pages and e-mail automation. You can create different campaings for each product you want to sell and see the analytics dashboard that helps you see which campaing is getting you more profit.